Blogging can be a great marketing platform for any business including the craft business. Staring your own craft blog is a great way to share your ideas about the business with your readers. With the right web hosting service, you’ll be able to take your blog online in no time.
However, in order to attract a wider audience to your blog, you need to know the basics that will appeal to them. Here are some effective tips that will help you create a craft blog and make it thrive.
Use Quality Photos
Crafters love visuals, hence you have to make use of quality photos to showcase your craft in your blog. Dark, blurry, and small photos may not be appealing, and the crafters are unlikely to share them. Therefore, it is a good idea to invest in a quality camera and use the natural light to take photos. Also, take advantage of the hours before sunset and avoid glaring sunlight and shadows.
It goes without saying that tutorials are huge traffic generators. Consider offering step-by-step tutorials that will show your readers how to create the craft. Share the tutorials that fit in the crafty field of your blog, even if they do not fit into your specific product line. Organized tutorials will enable you to create a strong bond with your customers and keep them coming back to your blog event after months of publishing.
Comment on Other Blogs
This is a crucial tip that will bring awareness to your blog and drive more traffic. Take the time to read and comment on other blogs even if they are not related to the crafty spectrum on your blog. Being an active participant on others blog may get people to notice yours. It will also get other bloggers to comment on your blogs. However, you need to ensure that the comments are meaningful and not just your contact information and links.
Consistency will attract more readers to your site and keep them for longer as they wait for your next post.
If you are not able to post on a daily basis, consider scheduling posts. This includes writing the posts ahead of time and scheduling them for later in the day, week, or month. This, way the posts will be in the reader’s blog list when they log in.
A good way to generate more traffic and offer valuable resources for your readers is by including links. For instance, you can post links to your online marketplace and other places where readers can find your crafts. Also, put links to your social media pages like Facebook, Twitter, or Instagram.
While it is important to make your blog interesting and informative, it is more crucial to ensure that is well-organized and not cluttered. Choose templates that fit your blog and enhance its appearance.
Offer Discounts and Incentives
Give special discounts and incentives to your readers in order to get more people to follow your blog.
If you are thinking of starting a successful crafting blog, you need to keep the above tips in mind. In no time, your craft blog will appeal and attract a wider audience and enable your craft business to grow.